One of the great myths that Digital Transformation has brought is the importance of innovation for the success of a company. Although it is true that innovation does have an important weight in determining which companies are successful at this time, we cannot ignore other pillars of business management in order to seek the song of innovative sirens as the only value proposition, as a button much admired in the time shows: Elon Musk.
The multiple South African businessman has a well-earned reputation as an innovator as the founder of Tesla Motors, Space X and Hyper-loop, thereby innovating the world of transportation; in fact, I use it as an example of the Fifth Wave of Transformation and innovation in my conference to achieve the Model X of exponential growth. However, his personality has caused his companies to enter some crises, and investors and the market have doubts and misgivings about the viability and follow-up of his projects.
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https://thriveglobal.com/stories/innovation-alone-is-not-enough/
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